Monday, January 12, 2015

If you had to install an App to shop in the real world:

If you had to install an App to shop in the real world:
Sure, you can come to our store, but you first need to accept this consent form and then wait in the hallway while we initialize the store for you. Oh, and thanks for access to your address book.

From the article:
"In an analysis of 46 million page views from mobile devices on Skava’s clients’ mobile Web sites and apps, including Gap, Staples, Macy’s and Toys “R” Us, the company found that the mobile Web accounted for 97 percent of retail sales from mobile devices on Black Friday while apps accounted for just 3 percent."

http://www.mobilecommercedaily.com/mobile-web-is-retails-big-winner-and-loser-during-thanksgiving-weekend
http://www.mobilecommercedaily.com/mobile-web-is-retails-big-winner-and-loser-during-thanksgiving-weekend